Unleashed
Become the CEO your salon has been waiting for and add $15K to your bottom line in a 12-week intensive.
12
WEEKS
$15K
bottom line
1
identity shift
Your revenue plateau your strategy problem. It's an
IDENTITY problem.
I remember the exact moment I realized I was the bottleneck.
Booked solid. 60-hour weeks. Full team. And still one bad month away from it all falling apart.
I thought I needed a new marketing strategy. Another stylist. A promotion. Something external to fix what I couldn't name.
Here's what I know now: when you're operating from a stressed, scarcity identity, your brain literally cannot access the strategic thinking required to grow. You're not stuck because you lack strategy. You're stuck because the version of you running the business was built for survival not leadership.
We change the state first. The revenue follows.
What I actually needed was to stop acting like an overworked employee in my own business and start stepping into the identity of the CEO.
Owners spend years chasing the next system, the next hire, the next offer. Never once realizing their own magic was the thing they were looking for.
- MADI
THE CURRICULUM
12 Weeks. Four Phases.
One Complete transformation.
PHASE 1 - WEEK 1 - 3
THE IDENTITY AUDIT
Wk 01
The Real Numbers
Where you actually are - revenue, retention, team productivity. Not to shame. To locate.
Wk 02
The Hiding Tax
What staying small is costing you. In real dollars. We put a number on it.
Wk 03
The Identity Gap
Who you're being vs. who the business needs you to be. We name the distance.
PHASE 2 - WEEK 4 - 7
THE OPERATING SYSTEM
Wk 04
The CEO's Calendar
Redsign your time from the CEO identity, not the operator one.
Wk 05
The Team Problem Is a You Problem
Team drama isn't the problem. It's lack of leadership identity.
Wk 06
Systems That Set You Free
The core systems a salon needs to run without the owner in every conversation
Wk 07
The Money Story
Your relationship with revenue is a reflection of your identity. We change the story.
PHASE 3 - WEEK 8 - 10
THE GROWTH MOVE
Wk 08
Your $15k Lever
The one move specific to your business that unlocks the next level
Wk 09
Selling From Identity
Confidence isn't a personality trait. It's a practice. We built it here.
Wk 10
The Brand That Attracts
Visibility isn't vanity. It's a business strategy. Stop being the best-kept secret.
PHASE 4 - WEEK 11 - 12
THE NEW FLOOR
Wk 11
Maintenance Over Motivation
$15k isn't the spike. It's the new minimum. We build what holds it in place.
Wk 12
Unleashed
This is who you are now. We close with a declaration, not a graduation.
THE CURRICULUM
Everything you need.
Nothing you don't.
Intake business audit call - Before Week 1 you get a private audit with Madi. We find your specific $15k lever before before the program even starts.
12 weekly live group calls (60 min) - Teaching, hot seats, and real-time integration. This is where the breakthroughs happen.
Private community - support, wins, and real accountability between calls. Everyone in it is serious.
Weekly curriculum materials - A focused framework doc or workbook page each week. Enough to anchor the work. Nothing overbuilt.
What my clients are saying..
"I highly recommend this program. Maddy has such great energy and brings out the strength in others. And she holds you accountable and will not let you slide with excuses . That’s a program will pull you out of your shell and help you start to show up for yourself and show your strength and confidence. "
-Breanna
Working with you and being part of this group has been life-changing. I have become a more confident person, and it has truly changed how I hold myself and who I am. I’ve learned to stop surrounding myself with those who do not add value to my life and have stepped into a version of myself that is no longer concerned with others' opinions. I know who I am and have full trust in the plans God has for me. This group challenged me and often brought me face-to-face with the broken parts of my past that just wanted to be accepted. I tried difficult things and did not quit, and I am now standing taller than ever before
-Lindsey B
"As women we are so quick to second guess ourselves but to have this group of women that have your back and to remind you of your greatness when you feel doubt is so powerful. It was great nothing that was a miss
It hit hard in reiterating that I was getting in my own way and that I very easily justified why. It helped me realize that I didn’t hold myself accountable to achieve my goals."
-Christina
You're the Right Fit If:
You own a business and you're tired of being its most essential and most exhausted player.
You've tried hiring, sacrificed weekends, tried cheap courses from people who've never run a real business.
You know the problem is YOU — not as an insult but as the most empowering thing you've ever admitted.
You're ready to invest in the version of you who's ready to set the world on fire.
You see $15k added to your bottom line and think "that's not even the biggest thing I'm coming for."
This is NOT For You If:
You want a template handed to you and called it coaching.
You're not willing to go toe-to-toe with the version of you that got you here.
You're not currently building a business.
You want another room to sit and be a victim in.
Your Coach
Welcome, I'm so glad you found this corner of the internet.
In 2013, I started my first company from scratch. Built it into multiple locations, a full team, and a culture that was honestly the highest standard I've ever seen inside a business.
In 2018, I did it again different industry, zero experience, zero licensing. Built the team, built the company, walked away from a successful exit in 2022. My first company followed in 2024. Another exit. Another chapter.
What I know now is that I was always building toward something bigger. I've had a love for empowering women my entire life. Not just to build. To help others build.
That's why Wildly Empowered exists. Because wealth isn't reserved for the ones who figured it out alone. And you don't have to either.
"I was the best in the room, so I built a bigger one."
- MADI
THE INVESTMENT
Two Investment
Get in early — extended payment plans available.
4 payments instead of 3.
Starts June 8th
Unleashed
Core
$500
or 4 x $130
- 12 weekly live group calls
- Intake business audit call
- Private community access
- Weekly curriculum materials
Unleashed
VIP
$1000
or 4 x $275
- Everthing in Core
- 3 private 1:1 calls with Madi
- Weeks 1, 5, & 12 - the hinge points check-in with Madi
- Priority hot seat access
It's Time to Decide.
The next 12 weeks are going to pass anyway. Where do you want to be when they're over?